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Writer's pictureJason Beck

‘A harvest for the ages’: North Coast cannabis growers report bountiful crop

The North Bay cannabis industry experienced a remarkable 2023 growing season, marked by exceptional weather conditions that drove rapid plant growth and extraordinary bud development.



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Industry leaders celebrated the success at a recent panel discussion hosted by Solful CEO Eli Melrod in Healdsburg, with growers describing it as “a harvest for the ages.”


Key Highlights of the Growing Season:


  • Exceptional Weather: Mike Benziger of Glentucky Farms noted that the combination of hot summer and fall days led to unprecedented bud growth, with some plants tripling in size over a span of five to seven days. Even October’s heat necessitated the use of shade cloths to protect the plants.

  • Strain Success: Growers emphasized balancing tried-and-true strains with experimenting on new ones. For example, Alpenglow Farms in southern Humboldt County spotlighted Blue Dream, while Sonoma Hills Farms showcased the Cherry Cheesecake strain, and SPARC dispensary introduced a new twist on Glitter Bomb.

  • Increased Yields: Sonoma Hills Farms reported a 12% increase in flower volume, reflecting the season’s favorable conditions.

Industry Challenges:

Despite the celebratory tone, panelists highlighted ongoing difficulties:

  • Tax Burden: With local and state taxes averaging 30% on purchases, growers and retailers face financial strain that hampers profitability.

  • Supply Glut: The strong growing season has led to an oversupply of cannabis, resulting in falling wholesale prices, particularly for indoor-grown cannabis. Outdoor cultivation prices, however, have risen, now averaging $462 per pound.

  • Illicit Market Competition: The legal market struggles to compete with unregulated sellers who avoid taxation and undercut prices.

Regional Economic Impact:

According to crop reports:

  • Sonoma County: Outdoor grows (5,583 pounds) generated $15.3 million from 12 acres harvested. Indoor cultivation (15,899 pounds) accounted for nearly $10 million in revenue.

  • Northern California Optimism: Growers across the Emerald Triangle and surrounding regions remain positive about the industry’s potential, citing the unique climate and expertise that contribute to producing premium cannabis.

Looking Ahead:

The North Bay cannabis community continues to navigate challenges while focusing on quality and innovation. As Erich Pearson of SPARC noted, “The key is cannabis outdoor,” underscoring the region’s strengths in outdoor cultivation and its ability to produce strains with strong customer appeal.

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