Carmelo Anthony, the NBA star known for his off-court business ventures, is now making waves in the cannabis industry. Following his successful foray into the wine business, Anthony has emerged as a major figure in the rapidly growing cannabis sector.
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This year, he has been selected as the keynote speaker for MJBizCon 2024, one of the largest business-to-business cannabis conferences. The event is scheduled for December 4 at the Las Vegas Convention Center. Anthony is set to share his experiences and insights, drawing on his leadership skills and business knowledge gained through his cannabis ventures.
One of Anthony’s notable projects in the industry is Grand National, a cannabis-focused agency he co-founded alongside experts like Jesse Horton, CEO of Lowd Cannabis, and Brandon Drew Jordan Pierce. The agency is aimed at supporting cannabis businesses that prioritize culture, community, and high-quality cultivation. It's also the launchpad for Anthony’s personal cannabis brand, STAYME7O Canna-s, marking his official entry into the $42.98 billion industry.
Before fully diving into the cannabis space, Anthony spent time researching and studying the market to ensure his success. His thoughtful approach has paid off, with STAYME7O Canna-s gaining momentum. In collaboration with NuProject, half of the brand's profits will be donated to nonprofit organizations, highlighting Anthony's commitment to creating a positive social impact.
Reflecting on his journey, Anthony stated, "Over the years, I was studying it, paying attention to the industry, seeing where it was going, the trajectory, taking in the feedback."
This venture is one of many in Anthony’s business portfolio. In 2022, he launched The Seventh Estate, a wine brand, after recognizing his significant personal investment in wine. Now, with his entry into the cannabis industry, Anthony continues to expand his influence and impact beyond basketball.
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