New data shows that cannabis sales are spiking on key shopping days, especially around Green Wednesday, the day before Thanksgiving.
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This trend reflects a growing consumer habit of purchasing cannabis products before the holiday weekend. According to Jane Technologies, Green Wednesday 2023 saw a 90.5% increase in sales compared to the prior three Wednesdays and an 18.1% jump over Green Wednesday 2022.
Adjusted for market growth, sales were still up by 11.4% year-over-year, showing steady demand on this day.
Beyond Green Wednesday, Thanksgiving week as a whole has become a cannabis sales powerhouse, especially for flower, vapes, edibles, and pre-rolls. Headset, a cannabis analytics firm, reported $355.8 million in marijuana sales for Thanksgiving week 2023 across 13 states. Flower sales contributed the most revenue, followed by vape pens and pre-rolls.
Retailers are gearing up for these peaks well in advance, with data from Leaf Trade showing a 17.17% increase in wholesale orders three weeks before Thanksgiving. Planning ahead is essential for capitalizing on these seasonal surges.
The holiday season doesn’t end with Thanksgiving; Dec. 23 also sees an 18% boost in pre-roll sales, as consumers prepare for Christmas and other winter celebrations. Together, these data points underscore the holiday season’s importance for cannabis retailers, who are advised to stock up to meet the high demand during this period.
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