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Writer's pictureJason Beck

How to start a successful cannabis brand in a down market

From Hobbyist to Industry Leader: Ryan Clark’s Journey to Building Bosky Genetics


Ryan Clark was just 19 years old and expecting his first child when authorities in Tulare County, California, raided his small-scale cannabis grow—an operation consisting of a single plant. That early setback fueled Clark’s determination to succeed in the cannabis industry.



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Reflecting on his early experiences, Clark said he became fixated on obtaining the best lighting equipment available, regardless of how he acquired it. His persistence paid off, and before long, he expanded his grow to four plants under a 400-watt high-pressure sodium light salvaged from an alleyway fixture.


Profits from that modest operation allowed him to upgrade his setup, eventually leading to the launch of Bosky Genetics in 2021—a premium cannabis flower brand based in Woodlake, California.


Building a Lean Startup Amid Challenges


Clark co-founded Bosky Genetics with a $2.6 million startup budget, secured through a five-year loan at 5% interest from a private investor. That funding, however, only covered costs through the first harvest, prompting Clark to take a hands-on approach to keep expenses low.


Clark, his wife, and two team members took charge of construction—hanging lights, building benches, sealing floors, and installing ductwork and plumbing for the grow rooms. Supply-chain disruptions and price hikes during the pandemic added up to 25% in unexpected costs, making efficiency critical.


Despite the challenges, Bosky Genetics transformed an empty lot into a fully operational and licensed facility with a 10,000-square-foot building and 5,000 square feet of plant canopy in just 11 months. Less than two years later, the company is generating enough revenue to repay its initial loan within the five-year term.


A Lifetime of Experience in Cultivation


Clark’s expertise in agriculture stems from time spent with his father, a pest-control adviser for California’s Big Ag sector, inspecting crops as a teenager. He later immersed himself in cannabis cultivation, studying techniques through magazines like High Times and online forums to refine his skills.


His reputation as a skilled grower grew through cannabis competitions, including a third-place finish in the 2017 High Times Cup hybrid category in San Bernardino. He also leveraged macro photography to build a social media following, showcasing Bosky’s flowers and cultivating an authentic brand identity.


Designing Bosky’s Identity


The name “Bosky” comes from a literary term meaning “abundance” or “wooded,” reflecting the company’s natural ethos. Clark and a designer friend crafted the brand’s minimalist visual identity, including a stylized “B” resembling both a lightning bolt and a skull—eye-catching features on jars and packaging.


Clark’s entry into the legal cannabis market began through a chance encounter with a licensed cultivator at a coffee shop before a competition. That meeting led to a job managing operations and eventually gave him the confidence to launch his own business.


Efficient Operations and Smart Growth


Bosky Genetics quickly established itself in California’s saturated market, where it now supplies flower to 32 retail stores and sells wholesale at $1,300 per pound. Consumers pay between $37 and $50 per eighth before taxes.


Clark attributes the company’s profitability to a small, dedicated team of 12 employees—five managing grow rooms and six handling processing tasks like hand-trimming. Bosky recently hired a statewide sales director to help expand its reach.


To avoid cash flow issues, Clark limited sales to retailers able to pay cash on delivery, steering clear of lengthy net-45 payment cycles. Until recently, Clark himself personally delivered products to stores, building relationships that helped establish the brand.


Clark’s wife, Jenn, also plays a key role, handling HR, compliance, budgeting, and even assisting with construction during the company’s early days.


Lessons from Experience


Clark learned valuable lessons working with larger cannabis operators before starting Bosky. He saw firsthand how excessive scale, unrealistic projections, and poor planning could lead to failure.


“One of the biggest lessons I’ve learned is to design and build your grow right the first time and avoid wasting money on luxury items that don’t improve quality,” he said.


Staying Competitive and Fresh


Despite industry challenges, including fluctuating prices and competition from the illicit market, Bosky has thrived by staying small, maintaining strict cost controls, and prioritizing quality and freshness.


Clark measures efficiency by maximizing yield—averaging 60–70 grams per square foot—and adhering to strict 64-day cycles, followed by 32 days for curing and trimming.


Bosky produces proprietary strains, including the popular Grip Tape, with OG and Headband notes. New strains are regularly tested in small batches, with only the best cuts kept for production.


Clark’s commitment to freshness means most orders are pre-sold before harvest, with products hitting shelves within 10 days of packaging. Unsold inventory is either sold in bulk or destroyed to maintain quality standards.


“I’d rather destroy old weed than sell it,” Clark emphasized.


Looking Ahead


As Bosky Genetics continues to grow, Clark remains focused on innovation and efficiency. His journey—from hobbyist grower to owner of a profitable premium flower brand—highlights the power of persistence, expertise, and adaptability in navigating the evolving cannabis market.

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