Twin sisters are suing Stiiizy IP LLC, alleging the cannabis brand’s high-potency THC vape products contributed to severe mental health crises, including cannabis-induced psychosis, after the sisters began using the products as teens.
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The suit, filed in Los Angeles Superior Court, claims deceptive marketing tactics targeted young people and failed to adequately warn about associated risks.
Key Allegations
Addiction and Mental Health Effects
Jane Doe 1 started using Stiiizy products as a high school freshman, influenced by the brand’s colorful packaging and frequent social media advertising.
Developed paranoia, delusions, and attempted suicide twice in 2020.
Dropped out of school due to mental health struggles.
Jane Doe 2, introduced to Stiiizy ads in middle school, began using the brand’s products exclusively
Suffered paranoia, intrusive thoughts, depression, and self-harm.
Experiences ongoing anxiety and PTSD, rendering her unable to finish school or secure stable employment.
Marketing Practices
The lawsuit accuses Stiiizy of targeting youth through vibrant branding and heavy social media advertising, allegedly contributing to increased accessibility and misuse among minors.
Health Impact Data
Attorneys highlighted a 54% increase in hospital visits for cannabis-induced psychosis from 2016 to 2019, correlating with the expansion of legal cannabis markets in California.
Cannabis Victims Law Center (CVLC)
The plaintiffs’ legal team launched the Cannabis Victims Law Center, providing free evaluations to those harmed by underage cannabis vaping. They argue the rise in high-THC cannabis use among youth has had devastating mental health consequences, underscoring the need for stricter regulation and accountability.
Implications
This case shines a spotlight on concerns regarding:
The role of high-potency THC products in mental health crises.
Marketing ethics in the cannabis industry, particularly toward minors.
The growing need for clear warning labels and regulations to mitigate risks.
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