Wyld has 8.4% of the national market, while Incredibles has 5%, Wana has 4% and Kiva has 3.5%.
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When it comes to marijuana edibles in the U.S., there are tons of brands out there. But according to a report from New Frontier Data, four brands have really risen to the top, claiming about 18% of the national cannabis edibles market.
So, who’s leading the pack? For the week of August 25th, it was Oregon-based Wyld, Illinois-based Incredibles, Colorado-based Wana Brands, and California-based Kiva-Camino, in that order. Wyld holds the biggest piece of the pie with 8.4% of the market, followed by Incredibles at 5%, Wana with 4%, and Kiva at 3.5%.
Next up, we’ve got Oregon-based Smokiez with 2.6%, Arkansas-based Good Day Farm with 2.4%, Oregon’s GRON at 2.2%, Arizona’s Copperstate Farms at 2.1%, and New York-based brands Ayrloom and Off Hours rounding things out with 2.1% and 1.9%, respectively.
Together, these brands make up just over 34% of the national edibles market.
“Consumers tend to stick with brands they trust,” New Frontier noted. Nearly half of the consumers (45%) say they always or usually buy the same edibles brand, and only 7% are trying something new every time. This is great news for the brands on the list, as it shows strong customer loyalty.
This data comes from over 1,700 dispensaries across 34 states, according to New Frontier.
But here’s the catch – even though these brands are dominating the market, they’re not available everywhere. For example, Wyld, the number one brand, only operates in 13 states and Canada, even though 24 states have legalized recreational marijuana and 38 have approved medical use.
Still, New Frontier concluded that consumer favorites are definitely starting to emerge in the edibles world, with gummies taking the top spot. Last year, a whopping 84% of cannabis consumers chose gummies as their go-to edible, a huge jump from 45% in 2022.
This lines up with a broader trend where more people are opting for non-smokable ways to enjoy cannabis. Last year, 21% of consumers chose non-flower products, up from 17% the year before.
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