Snoop Dogg has launched SWED.com, a direct-to-consumer online marketplace offering cannabis flower, hemp-derived products, and lifestyle merchandise to customers across more than 35 states.
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The platform debuted at 4:20 p.m. EST on December 4, reflecting Snoop’s signature cannabis advocacy and entrepreneurial spirit.
About SWED.com
Curated Selection: The site features THCA cannabis flower, which transforms into THC when heated, alongside non-cannabis products such as rolling trays, tobacco blunt wraps, vaporizers, pipes, and exclusive Snoop Dogg and Death Row Records-branded items.
Accessibility: Most products are available for shipping nationwide, except THCA offerings, which are restricted in certain states due to local regulations.
Lifestyle Hub: Beyond products, SWED.com connects users to physical S.W.E.D. dispensaries in Los Angeles and Amsterdam, with plans for additional locations.
Snoop’s Vision
The platform embodies Snoop Dogg’s mantra, “Smoke Weed Every Day”, now an international lifestyle brand. SWED.com emphasizes inclusivity and accessibility, even amid tightening regulations on hemp-derived THC products in states like California and Illinois.
“This plant is for the people—it’s always been about unity,” Snoop said, affirming his mission to ensure widespread access to cannabis-related products.
Industry Context
Timing: The launch coincides with the holiday season, positioning the site as a go-to for cannabis enthusiasts and gift-givers.
Regulatory Landscape: The initiative defies challenges in states imposing stricter hemp regulations, showcasing Snoop Dogg’s enduring influence as a cannabis advocate.
Future Growth
SWED.com is poised to expand its inventory as new products are personally approved by Snoop. The platform also aims to strengthen its role as a cultural and community hub, celebrating the unifying potential of cannabis.
Snoop summed up his vision: “Whether you’re shopping in person or online, for yourself or someone on your list, you’ll find the same high-quality products I enjoy every day no matter where you are.”
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