JUNE 7, 2023
CARA WIETSTOCK
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Jack in the Box continues to ride for cannabis culture in its latest collab with stoner darling Snoop Dogg. The pair is dropping a new Munchie Meal, featuring a decadent, delightful combination of Jack classics—and one wildcard. The loaded offering will be available nationwide starting on June 12th.
Snoop’s Munchie Meal will feature a Spicy Sauced and Loaded Chicken Sandwich with crispy chicken strips, bacon crumbles, and french fries topped with white cheese sauce, Good Good sauce, and ranch. The specialty sandwich is served alongside the chain’s classic taco, Brownie Batter, medium curly fries, and a drink.
“It’s the five-year anniversary of our first partnership and the 10-year anniversary of the Munchie Meal’s launch,” Chief Marketing Officer Ryan Ostrom said in a recent interview with Ad Age. “We talked to guests and fans about who they wanted to see us partner with, and one name kept rising to the top.”
This collaboration isn’t the first between Snoop and Jack. In 2018 the pair dropped the Merry Munchie Meal alongside California celebrating adult-use legalization. Jack fans are here for Snoop’s return, voting heavily in favor of letting the rapper take over the marketing for the brand in a recent Twitter poll.
The fast food giant has marketed to the cannabis enthusiast for years with 4/20 promotions and late-night offerings. The 2013 introduction of Munchie Meals to the menu may be the first campaign where Jack marketed directly to consumers with commercials asking hard questions like, “Would you rather have spoons for hands or elbows for ears?”
Snoop’s Munchie Meal will be available at Jack in the Box restaurant locations nationwide, on the website, and on the app. It will be available from June 12th to August 6th. Cruise down to Jack to try the limited-time offer after smoking on that Lodi Dodi, but remember to delegate a sober driver.
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