Cannabis consumption in the U.S. is on the rise, with nearly half of adults having tried it and up to 40% using it weekly. Edibles are especially popular, with gummies leading the charge.
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According to a recent analysis by MJBizDaily, Wyld is the top-selling edible brand in the country, largely due to its wide market reach, variety, and competitive pricing.
The Oregon-based brand has 37 products available on average per market and has sold nearly 17 million packs of gummies this year alone. Other popular edible brands include Betty’s Eddies, Grön, Wana, Kiva, and Incredibles.
Gummies account for a massive 84% of the edibles market, with many newcomers to cannabis preferring this format for their first experience.
While gummies dominate, cannabis drinks are also gaining traction, particularly in emerging markets and hemp-heavy states. Keef Cola currently leads in this category, though brands like Cann and Cheech & Chong are strong contenders.
The cannabis edibles market shows no signs of slowing down, with a growing selection of food and drink products likely to emerge as the industry expands and consumer interest continues to climb.
Despite concerns over sugar content, the popularity of edibles persists due to their convenience, ease of use, and familiar flavors.
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