At the Benzinga Cannabis Capital Conference, Alexa Alianiello, X's cannabis sales lead, discussed the platform's cannabis advertising policy, introduced in 2023.
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Initially cautious, X allowed brand preference and informational content while supporting cannabis businesses in compliance.
Alianiello emphasized how X fosters public dialogue on cannabis, offering a safer space for education and engagement.
She also highlighted X's role in shaping digital marketing and normalizing cannabis conversations, aiming to support industry growth and business outcomes.
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